Over 3 million new blogs are started every month. And yet, according to a 2008 study by Technorati (cited by the New York Times), over 95% of blogs are essentially abandoned. I realize that is an outdated statistic. Though I highly doubt it has changed drastically in the last 7 years and if it has, I bet the number of blogs started and later abandoned has actually increased.
I can’t even tell you the number of blogs I’ve read whose authors just quit showing up one day. Life got in the way. They got bored with it. They got over it. Something happened to make them decide that maybe blogging just wasn’t for them. They quit. And we can’t fault them for it. Balancing blogging and real life can be hard stuff.
Here are some reasons I suspect that people quit blogging.
1. They were in it for the money
If it’s about the money for you, blogging is the long con. A quick payoff is just not how you make money blogging. I think a lot of people get into blogging and attempt to monetize too quickly, then realize that they’re making $1.39 a day on Google Adsense and spending 3 hours a day on blog posts and promotion.
The people who make money off of their blogs are most often people who have a passion for what they are writing about. That’s the only way to keep at it for long enough to see the payoff financially. It’s the only way to justify spending so much time on a hobby until it can turn in to an income stream. The passion has to be there.
2. They ran out of ideas
It’s easy when you first start out to come up with tons of blog post ideas. The excitement of it all just causes the creativity to flow. At some point, most bloggers hit writers block. It happens to almost everyone. It happened to me. When it did, I took the Blog Clarity Content Brew course and learned some new skills for brainstorming awesome content.
3. They failed to foster a community
As much as the blog world is a community, it can be equally isolating. As a newbie blogger, the world of female lifestyle bloggers often felt super cliquey.
What I later realized is that many bloggers who start their blogs around the same time become each others biggest supporters. I almost feel like there are blogging classes. Like if you opened an “early 2012 bloggers” yearbook, you’d find my picture there along side of some bloggers I now consider friends.
Finding a couple of bloggers who you can talk blogging with, share each others content, and grow together, is an incredible asset as a new blogger.
4. They couldn’t carve out the time
Blogging takes up time. Time you could be spending doing other things. Often those things demand your attention more than blogging does. Your blog doesn’t cry when it needs its diaper changed. It doesn’t have a sit down talk with you about how much time you spend in front of a computer screen. You can walk away at any time and focus on other things. And lots of people do just that.
5. They became too obsessed with stats
Every blogger has gone through a stat obsession phase. We can try to pretend that we’re too cool for that, or we’re blogging for ourselves or something, but at one point or another, we’re checking our stats.
To a blogger just starting out (actually, really any blogger), I’d argue that there is no need to check your stats more than twice a month. Checking too frequently can just become consuming. It can make you question your content and can keep you from the creative thinking that got you blogging in the first place.
6. They got scared
The internet is full of awesome, inspirational, and totally cool people. But the internet also provides an anonymity that we just don’t have in real life. It allows people to leave comments that they’d never say to your face. To write mean things about you. It allows people to rip each other apart without ever laying eyes on one another. It’s crazy, isn’t it?
Being on the receiving end of that can make you want to quit. I’ve seen several bloggers quit because of it (and must admit, it’s crossed my mind on occasion). It also can keep people from blogging in the first place and it can scare bloggers into leaving well before they feel done with blogging. I wish I could tell you “hey, here’s how to have thicker skin” but I can’t.
7. They just got bored with it
Sometimes the passion just dies out. Think of all of the things in your life that you used to have a passion for. I was once an avid collector of beanie babies. That passion fizzled sometime around 1996. I started blogging in 2012 and I still really love it. Ask me again in 2018, okay?
So tell me, why do you think people quit blogging? Have any bloggers quit that you really wish hadn’t?