In recent weeks, I’ve been experimenting with Pinterest Promoted Pins for my personal lifestyle blog and for this one. Promoted pins are currently only offered to a select number of businesses. You must have a business account in order to use Promoted Pins. You can convert your Pinterest account from a personal account to a business account here. If you already have a business account, you can apply to get access to Promoted Pins here.
As a note, I converted from a personal to business account over a year ago and found that nothing about the user experience changed for me, though now I am able to access Promoted Pins and analytics.
So like I said, I’ve been experimenting with different daily budgets, CPM ceilings, and trying to determine which types of images are working best.
One Tuesday, I remembered that a post of mine from about a year ago – How to Shop at Goodwill (and find all the best stuff!) – might do well on Pinterest. It contained an image that I shot myself (in Goodwill) and it seemed pretty eye-catching. I popped in to my Pinterest Promoted Pins account, selected the pin, and set a daily budget of $1.
I didn’t think much of it, but as I’ve seen with Pinterest Promoted Pins in the past, sometimes just a little bit gets the ball rolling (and brings decent traffic).
I promptly forgot about it.
Two nights later (on a Thursday), I was sitting on the couch watching Grey’s Anatomy. I realized that I hadn’t checked my Google Adsense earnings all day. I picked up my phone and clicked the app and what stared back at me was about 5X the amount that I normally make in a day.
What’s going on? I wondered. I opened my laptop and found that my page views were significantly higher than normal and growing every second. My WordPress dashboard showed me that this traffic was coming from Pinterest.
But which post? I wondered. Thinking that it must be the post that had been fairly popular recently – How We Got Rid of Half of Our Stuff. Nope. It was the Goodwill post, which I had spent a grant total of $3 promoting. And it was bringing my traffic like crazy.
A quick look in Google Analytics showed that I had over 400 active visitors on my site. I was blown away.
I’m still not entirely sure why this particular post took off so quickly. Perhaps one power pinner pinned it and hundreds re-pinned it from them. Maybe that Thursday night was just a really popular night on Pinterest. What I do know is that $3 started it all. The pin was re-pinned over 3,000 times that night.
My traffic remained at an all time high for two days after that, over 50,000 page views in those two days, eventually falling closer to my normal levels with about 1,000 additional page views than usual. It has remained at this rate ever since.
So in case you’ve been considering trying out Pinterest Promoted Pins, they’re definitely worth a try. I have not always had such instant success but have found that even very small budgets can do big things.
If you have access to Pinterest Promoted Pins and are interested in learning how to use them, here is a post I wrote on my lifestyle blog about how to set them up.
Have you tried Pinterest Promoted Pins yet? What do you think? Are you following Blog Brighter on Pinterest yet?