The best way to make your blog accessible is to make it easy to find on all social media platforms. People will subscribe to your blog via many different channels. Some people will rely on a tweet from you to get to your newest post. Others may expect to find you in their Bloglovin stream. And some might be true Facebook devotees.
You don’t have to love every kind of social media, but utilizing social media is the easiest way to get your blog noticed. Facebook, Twitter, and Pinterest are key to bringing new readers to your blog and engaging with your blogging community. If you sell anything on your blog, consider Instagram as well, though their conversation rate to bring traffic to your blog is much lower than other social media. It’s up to you whether you make use of Stumpleupon, Tumblr, Vine, etc.
When setting up the social media profiles, make it easy for people to find you! That means that all handles on all social media should be the same. Period. Unless your blog is primarily personal (i.e. you write for you or family members and not for readers), readers will be searching for you by your brand name. Making your handle your brand name across platforms is the easiest way to make your blog more accessible.
Additionally, I’d argue that you’ll get more mentions on Twitter if people can easily remember your twitter handle to tweet at you. If your blog is called Examples & Fun, people will look for you @examplesandfun and will have a hard time remembering if your twitter handle is actually @sassygirl2943.
Consistency across social media platforms is key. Pick a profile picture or logo and stick to it. Make it the same for every platform and don’t change it too frequently. Those little photos are teeny on phones but people do start to recognize profile pictures in their feeds. Frequent changes will make you less recognizable.
Lastly, you don’t have to focus on all social media platforms. I personally don’t love Facebook (anymore – but remember how great it was in 2007?). I have Facebook for my blog and I use it, but I don’t interact with followers there nearly as much as I do on Twitter or Instagram. So pick your favorite few social media platforms and focus your attention on those. Though for blogging purposes, I’d strongly encourage you to make Pinterest one of your most utilized social media platforms – but that’s another story for another day.
Do you have any suggestions about branding across social media? What social media platforms are your favorites?